Marketing vs. Advertising vs. Branding

In the dynamic landscape of business, three terms often entwine and yet each carries a distinct significance: marketing, advertising, and branding. To comprehend their roles and unravel the tapestry they weave, let’s embark on a journey into the depths of these concepts and explore how they contribute to the triumph of businesses. Understanding Marketing: The… Continue reading Marketing vs. Advertising vs. Branding

Small Yet Mighty: Harnessing Micro-Influencers to Skyrocket Your Business

Picture this. You are a small hand kitchen appliances brand. One day, you wake up just to find that your hand blender is used and promoted by none other than a celebrity chef, Sanjeev Kapoor over his Instagram account. And your sales just go higher and higher after that. Well, that’s the power of influencer… Continue reading Small Yet Mighty: Harnessing Micro-Influencers to Skyrocket Your Business

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