Category: Blog|Digital Marketing

Black hat SEO, as we all know, is used to increase the ranking of a website or page by violating search engine rules. It is a disapproved tactic to gain search visibility through malicious methods. Building links through comments or other third-party sites is a classic example of Black hat SEO. Other infamous tactics are… Continue reading How Black Hat SEO Has Changed Over The Years? How to Use it in a White Hat Way?

Google News shows news headlines from online newspapers and publishers in one place. But that doesn’t mean it is all about viewing news. Google News can also increase traffic, brand awareness and authority of your website if used right. Besides, your content will occur in search results within minutes of publication faster than other platform… Continue reading How to Get Listed on Google News

SEO services are not only a must have necessity in today’s digital technology oriented world, but also an important aspect for growth and stability for any business. Especially, the ongoing disastrous COVID-19 pandemic leading to continuous lockdowns around many countries have also forced vast majority of businesses to step their foot in digital world for… Continue reading Top 5 SEO Automation Tools & Strategies to Boost your Search Rankings

Pagination has been a topic of debate for SEO community since the last year. As Google recently announced that “rel=prev/next” elements are no longer supported due to less usage, it left SEOs with many questions and confusions. As many misconceptions and issues related to pagination are still going around, here are some of the myth… Continue reading 7 Tips for Optimizing SEO Pagination & Boosting UX

Search engine optimization, commonly known as SEO, is an intrinsic part of digital media sharing and working on digital platforms. It is impossible to imagine a digital campaign today that is not centered around this particular aspect. This means that if you are working in the digital space, you will undoubtedly need an SEO specialist… Continue reading 6 Questions to Ask When Hiring an SEO Agency

In the real world, a competitor can try to outrank you by issuing negative sentences against your business or selling the inferior imitations of your products to defame you. This is what we call negative SEO in the world of online marketing. Negative SEO is a malicious practice to harm the ranking and reputation of… Continue reading Toxic Backlinks: The Deadliest Negative SEO Attack. How to Avoid It

What algorithms do you keep in mind when optimizing your website?  No wonder if I hear Google algorithms like Panda, Penguin, and Hummingbird. Well, there is nothing wrong with optimizing your website for Google. Google is the king of search engines. If you are in the good books of the king, your site performs great… Continue reading 8 BING SEO Optimization Tips to Increase Organic Traffic

These statistics are quite encouraging for someone looking to start a YouTube marketing campaign to get leads and brand awareness… YouTube has 2 billion logged-in monthly users. 70% of YouTube users get engaged with creates and channels. 78% of marketers consider it the most effective video marketing platform. YouTube is the second most popular channel… Continue reading Using YouTube to Generate Leads and Brand Awareness in 2020

Search engine optimization or SEO, is one of the most effective and ever evolving digital marketing branch, with the most potential to build high-quality backlinks. Despite the recent changes in white-hat tactics in recent years, link building continues to be the fundamental aspect of SEO. Has Link Building changed or not really? This question has… Continue reading HOW MUCH HAS SEO LINK BUILDING EVOLVED OVER RECENT YEARS?