Category: Digital Marketing

Let’s admit it. COVID 19 has changed the way we do business. It prompted every industry to re-assess how they work. And the construction business is not an exception. It has become important for many contractors to figure out how to strategically work amidst social distancing and the use of PPE. Yet, while like many… Continue reading Digital Marketing Strategy for Construction Companies in 2022

You have learned the YouTube algorithm. You have done your channel’s SEO. You have even mastered YouTube’s analytics. Here comes the next goal to achieve–make some money from your YouTube channel. With YouTube’s monetization features, you can do just that. And since creating a YouTube channel is simpler than you think, it costs nothing to… Continue reading Want to Earn Money from YouTube? Top YouTube Monetization Tips

Your business is small, but your challenges are not. And one of those looming challenges is to find new customers to widen your customer base.   Basically, you need to attract potential customers and increase their interest through nurturing so that they can turn into your customers. This is what lead generation helps you do.… Continue reading How to Generate Leads for Your Small Business?

When the bounce rate increases, it means that people are quickly leaving your site without engaging with anything on it. This isn’t just frustrating—it also means that you’re missing out on sales from people who may have been interested in what you have to offer but couldn’t find what they were looking for on your… Continue reading How to Decrease Bounce Rate on Your Ecommerce Site

How’s your online business doing? Have you achieved the goals related to sales and leads? To find out the answers, you have to look into the factors to identify your progress toward sales, marketing, and other goals. And some of those factors are likely to be conversion rate, sales, revenue, cart abandonment rate, etc. Right?… Continue reading From Conversion Rate to Keywords–Important Ecommerce KPIs to Track

LinkedIn rolls out a series of updates for the Sales Navigator platform on 9th Feb 2022, including enhancing the Search experience, CRM integrations, and new homepage optimizations. More updates like them will be released throughout the first quarter of 2022. Launched in 2017, LinkedIn sales Navigator has become an important part of the purchasing funnel… Continue reading LinkedIn Sales Navigator Search and CRM UPDATES: How They Can Help

What you need to grab the attention of your target audience, you can achieve that by using infographics to present your content. The benefits of infographics are an innovative method of expressing content that could attract your target audience and be readily understood and outlined. Rather than telling them the story with just a lot… Continue reading 10 Reasons Why You Should Use Infographics in Your Content Marketing Efforts

Internal and external links in SEO can be considered the pulse of the internet as they help in connecting every content bit with the next. Search engines can help in using both external and internal links in determining where and which exact pages offer the most relevant content to each subject. Hence internal and external… Continue reading How To Add Internal and External Links That Get Clicks and Conversions

It is common to have stale or outdated pages on the website. Removing these web pages or content can be routine maintenance, but it leaves a gap on your site, requiring you to inform Google and other search engines to know if the content is really removed, or it has just moved to another page. … Continue reading 404 vs. Soft 404 Errors: How to Fix Both

Consumer insights are a common term used in digital marketing, but what do these insights actually mean, and how do they help our brands develop a digital strategy? Let’s take a deeper look at how you can use it to strategize your marketing efforts. So, what exactly is consumer insight? And, why is it so… Continue reading Can consumer insights help brands create a digital strategy?