Category: Digital Marketing

The importance of customer retention to your business is probably well known to you. In comparison to retaining and upselling current clients, finding new leads and clients can be much more time-consuming and costly. Regardless, in today’s world of predictive analytics, where we can provide highly customized experiences to customers, it’s important not only to… Continue reading The best way to find customers is to keep customers: Customer Retention

We all know that positive feedbacks are always good for business.  Most customers make their buying decisions based on the stars a business has got. And they shop from the business with the highest star rating.  According to one study, over 90% of people trust reviews as much as they consider in-person recommendations. And an average customer goes through… Continue reading How Google Customer Reviews Can Improve Your SEO

Google is not the most popular domain throughout the world, it has recently been overtaken by TikTok, as per the latest rankings released by Cloudflare, a web security company. Every year Cloudflare ranks the most popular domains globally. Its Year in Review report talks about various domains that have gained the most amount of traffic… Continue reading The Verdict is Out- Google Loses Top Domain Spot to TikTok

Not serious about the downtime of your website? Here’s a Google warning for you. Google will de-index your web pages from search results if your site is down for more than a couple of days.  This is announced by John Mueller, search advocate at Google, during the Google Search Central SEO Hangouts on Dec, 10.… Continue reading Extended Downtime Can Make Google Deindex Your Website

Many landing pages can expire every day. They may contain outdated information, sold-out products, discontinued services, or showcase the 404 error altogether. When you have a website, you would want it to have great Google rankings. How you handle your expired content from an SEO point of view can impact how your website performs as… Continue reading How Expired Landing Pages becomes an important Google Ranking Factor ?

  Balancing the campaigns across a range of various media platforms is not fun. This can make it difficult to efficiently track each strategy’s success and entire impact on the bottom line of your business. With strategic media planning in place, your marketing team can more precisely monitor campaign success and make the right decisions.… Continue reading Media Planning Strategies to Grow your Marketing Efforts

  Today’s online marketing aims to drive traffic towards websites so that they can get a chance to convert this traffic into qualified leads for sale. But that is only half done.  Making the most of traffic and leads can help you achieve sustainable growth. Enter conversion rate optimization or CRO. In this blog, we… Continue reading Conversion Rate Optimization: What is It? Why and How to Do It?

  It is never pleasant to receive criticism or negative feedback. Negative feedback can negatively impact your confidence and morale, regardless of whether you work in a company or provide a service. Negative feedback, however, can be helpful in improving yourself. Marketers are frequently subjected to negative reviews. Online commenters sometimes vent their anger at… Continue reading 5 Ways to Manage Negative Feedback in a Positive Way

Does your website meet the ADA compliance standards? If not, you might be slapped with an ADA lawsuit. ADA compliance stands for the Americans with Disabilities Act Standards for Accessible Design. This act requires all the digital forms of information and technology–including your website–to be accessible to people with disabilities. But this short info is just… Continue reading ADA Accessibility: Why Not Having It Can Land You in Legal Trouble

  Is your online business ready for voice search optimization? If not, here are some stats telling you the importance of voice-enabled searches: 27% of the global population is using voice search on mobile.     Over 50% of smartphone users are engaging with voice search in 2020. 30% of browsing sessions are expected to include voice search… Continue reading Voice Search Optimization : How to do it correctly?