Category: Digital Marketing

  Are you looking to become a digital marketer? The last decade has witnessed a major shift in technology and the emergence of a new type of marketing professional: the focused, growth-oriented, and data-driven marketer who plays important role in getting leads, expanding the customer base, improving brand awareness, and growing revenue.  A digital marketer… Continue reading Must-Have Skills to Become a Successful Digital Marketer

  What comes to your mind when you imagine your customers? Do you know their age group? What is their income level? What are their pain points? Above all, why did they choose you over your competitors? Defining the problems, requirements, and interactions with your company might seem stressful and at times, pointless. But understanding… Continue reading HOW TO START MAPPING YOUR CUSTOMER JOURNEY?

SEO is an ongoing process, meaning that you cannot just set it and forget it. Right? But still, there is no guarantee that how soon you will see your ranking go up (well, that’s the bitter truth of SEO). And what hurts the most is to lose the result of your hard work in moments.… Continue reading FIX THESE COMMON SEO ISSUES OR REGRET LATER

  Keyword Planner Tool can be used to find out how keywords perform. It makes estimates of what you might get from a set of keywords based on historical search data. It helps you determine how you should group your keywords and set your bids based on these forecasts.     First, decide how you… Continue reading Keyword Planner: A business analyst in a box.

It happens. Not all users use the same device when it comes to logging in to a website.  For example, a person can use three different devices—a mobile phone, a laptop, and a desktop PC—to log in to your website.  In this case, although the user is the same, the analytics tool can report three… Continue reading Google Analytics User ID: Definition, Benefits, Limitations, and Set-Up

Here, I want to highlight an issue in Google My Business service I found recently. This issue is nothing but its “Suggest an Edit” feature allowing anyone to update info like address, phone number and other important details without permission from listing owner. Google sends you notification regarding these changes but it depends on how… Continue reading Issue in “Suggest an Edit” in Google My Business— Is It a Bug or a Major Pitfall?

Getting a good conversion rate means your website enjoys high sales volume. Here are the easy tips to build your site conversion rate. That’s great if your website generates traffic, but it’s equally frustrating if you don’t convert it. After all, conversion rate grows your customer base and reputation. In simple words, conversion means business.That’s… Continue reading 10 Easy Ways to Boost Your Website’s Conversion Rate

While the game of SEO has undergone drastic changes over the years, backlinks are still one of the major ranking parameters for the businesses. And keeping an eye on your competitors for their traffic sources, ranking keywords and their backlinks can be a great help to set your ranks high. By analyzing your competitors you… Continue reading Competitors Backlinks Analysis Tools – Here is the List of Top 6 Tool

To make big bucks, you need good number of customers and for that you need good marketing strategies.  Email marketing can be a virtual cash machine when done in the right way. It is today one of the most cost-effective, quickest and effective way to engage customers and boost your business growth. Whether or not… Continue reading 5 Useful Tips to Increase Your Email Open Rate

Thankfully, internet and digital communications have opened up a whole new world for the marketing industry. Nowadays, businesses have become completely reliable on using the technology to reach new customers, gain profits and build steadfast connections. Hence, if you wish to boost your career growth in digital marketing, here are some secrets unfolded. Undoubtedly, internet… Continue reading The Ultimate Tips for Successful Career Growth in Digital Marketing in 2016