Category: Digital Marketing

Digital marketing in 2015 extended through many improved trends, methodologies and strategies, leading to enhancement of this world of marketing. This year was inclined towards improvising the trends, features and practices that were already being used by the digital marketers; however the impacts were significant. Trends like mobile-responsiveness, live blogging, video/audio content, paid social and… Continue reading Digital Marketing Roundup- What Happened in 2015 & Prediction for 2016

Headed by Sundar Pichai, Google now has its new logo. Just a few weeks back, the company announced a huge restructuring effort. And, now it is reveals its new identity, which is evidently more crisp and clear. Have a look: Retiring its iconic ‘Catull’ font, the new sans-serif logo is in the news for many reasons. Although, the color… Continue reading Google’s New Logo- Evolution is the need!

Mobile Apps: The Magic Lamp of the Modern World We all have heard of Aladdin and his magic Genie and believe me this magic Genie is nothing different from a mobile application that can take you on a virtual ride to a real place just in a jiffy. What was just a vision or imagination… Continue reading Mobile Apps: The Magic Lamp of the Modern World

Prime Minister Narender Modi has been in the news for long. And this time he is back with his ambitious e-governance initiative, ‘DIGITAL INDIA’. With an aim to proffer an advanced living environment to the country, there is a lot included in this dream project. Here is all you need to learn about digital India… Continue reading Digital India- the ray of hope for digitization in India!

SEO strategies have changed over time, and with this change, there has been significant alterations in the way brands have perceived their names. Choosing a name for your business is the first big decision that an owner has to make. Since, it’s the first decision, it is also the most significant one. It is very… Continue reading Strategy behind choosing a brand name for your business